Industry

What You Missed This Month: April

Here we go again...time for your April industry update

They say that April showers bring May flowers, but that’s not all this month gave us — because April industry news doesn’t take a rain check. Check out what you missed to find out whether to expect summer storms or smooth sipping in the sunny days ahead.

Beer for the bleachers

Call it good news for the folks who like having a cold one during the big game, because the National Collegiate Athletic Association, or NCAA, could allow alcohol sales at Division I championship games. This decision, which debuted in the middle of April and was approved by the NCAA Division I Council, comes on the tail of 2016 a pilot program that OK’d alcohol sales in general admission seating at World Series events — expanded to include the Football Championship Subdivision championship football game, as well as championship-level matches in wrestling, lacrosse, ice hockey, and volleyball. Alcohol beverages may already be sold at the College Football Playoff and other important games that are not administered by the NCAA.

The problem with powdered

You’ve heard of powdered donuts… powdered sugar… itching powder, but get ready for… powdered alcohol?! At the end of April, members of the Missouri House of Representatives voted to regulate the substance, which can be added to water to create an alcoholic beverage, sending the legislation onto the senate. The House voted 117-30 in favor of passing the legislation, according to reporting from the Associated Press, while a 2015 effort to ban the substance altogether previously failed.  Palcohol, the powdered version of vodka, rum, and other cocktails that started this whole fight, received approval from the U.S. Alcohol and Tobacco Tax and Trade Bureau in March 2015, which means that it was approved for sale in the U.S. before gaining opposition from legislators in multiple states. The substance has been banned in states including Alaska, Louisiana, South Carolina, Vermont, and Virginia.

Open for business

Tennessee liquor stores opened their doors on a Sunday for the first time this April, when Gov. Bill Haslam signed legislation allowing seven-day sales of wine and liquor. The bill, which took effect immediately for liquor stores, allows the Sunday sale of alcoholic beverages between 10 a.m. and 11 p.m., though grocery stores will have to wait until January 2019 for the chance to take advantage of the change. Both liquor and grocery stores are still banned from operating and selling alcoholic beverages on three holidays: Easter, Thanksgiving, and Christmas. “I think this is the greatest thing that’s ever happened,” one patron told WJHL, the Johnson City CBS affiliate. “I think we should be able to drink on Sunday.”

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